Since an AI responds to exactly what you ask, how you ask matters enormously. Prompt engineering is the practice of crafting prompts that get the best possible output.
Effective techniques include giving the AI a role, providing context and examples, specifying the format you want, and breaking complex tasks into steps. A well-engineered prompt turns a vague, generic answer into one you can use straight away.
For example, instead of write a product description, a strong prompt says you are a copywriter; write a 50-word product description for eco-friendly water bottles aimed at young professionals, in a friendly tone. Our guide on working faster with AI has more practical tips.